The Donald Effect




He’s obviously no super-model and undoubtedly hasn’t seen the inside of a gym in a while, his late, middle-age image is one best suited for radio.  His hair has an identity and ideas of its own.  He makes a Ravazzollo suit look like it came off the bargain rack from Sear’s.  He scowls, carps, complains and seemingly shoots from the hip, so just what is it about this guy that evokes in otherwise normal people either revulsion or rejoicing?


Donald Trump is perhaps his own biggest admirerer, proud President of the fan club that bears his name.  People pay him astronomical sums of money to have “Trump” plastered on buildings, golf courses, casinos, skating rinks, wineries, hotels, high-rises and penthouses, private clubs, restaurants, bars, ice-cream parlors, fragrances, home furnishings, steaks, watches, men’s accessories, vodka and chocolate, just to name a few.


So, at 69 years of age, legacy firmly established, two accomplished and talented adult kids under his tutelage and becoming quite capable of running his businesses, Trump continues his “watch what I’m going to do next” tour by taking on the media business with a hit TV show, (The Apprentice), buys and sells the rights to the Miss Universe and Miss USA and then decides to run for President of the United States.  With an estimated net worth of $4.5 billion, Trump can and does run his own campaign with his own money, making him the only true “free-agent” in the race.


Assuming, (as quite naturally he would), a two-term presidency, Trump would be 78 when he stepped down.  Perhaps what we are witnessing is Mr. Trump writing and performing in the script for what will be the last episode of his so-far unbelievable life, as he is carefully engineering his illustrious retirement from the public arena, but not before he, (according to his campaign slogan,) “Makes America Great Again.”


Trump has single-handedly beaten the media at a game they not only invented, but were previously undefeated in; shaping and defining the narrative to suit their own prerogatives.  In the past, media bullying ran interference for the sainted favorites and vanquished the apocryphal.  Not with Trump.  He uses the media as a platform to launch  his statements and positions that up until now would have been his swan song.  Instead, he shocks the media host, refuses to give ground to their objections, and smiles inwardly as they unwittingly carry forward his agenda in the mistaken notion that this will finally be his undoing.  Time and time again they are out maneuvered on their home court in a flurry of slam-dunks.


Trump has a heightened insight that saw the pendulum of political correctness swinging back towards sensibility and had the horsepower to not only ride that momentum, but to push it ahead even faster.  Whatever Trump is or isn’t, he has changed the topography, the tone and the tenor of the political landscape in a way that many find refreshing and long over due.




One thought on “The Donald Effect

  1. Sandi Wood says:

    Your last sentence said it for me, and the fact that he is a free agent, beholding to no one is quite appealing to me. I have been trying to figure him out, with no luck. I watch him in a debate, he fumbles, hands flailing, answers somewhat vague, and then out of nowhere he nails it with North Korea or China,San Bernadino, or 9/11. I truly believe he wants to save our country, and he would surround himself with the smartest people to get the job done, whether foreign or domestic policy. Nobody said you have to be a Governor or Senator as a prerequisite to the Presidency. Will he win the election, who knows? But for me, Donald Trump represents, in so many facets, the word “freedom”, which has been hemorrhaging the very life blood of the United States in the eight years of Obama.


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